1/4/2024 0 Comments Harmony house![]() If you are interested in learning more about Sears, I would recommend checking out their archives site. I think I also bought a scarf and browsed their clothing, while Jeff perused their lawn care section and proudly showed me the high quality hose that he was going to purchase. I remember walking into the local Omaha Sears at the Crossroads ( now demolished) to buy a garden hose for our first home in 2016. Sears was pretty ingenious when it came to making itself a one stop shop for their customers' needs. Sears also made other furniture lines like "Pacesetter" - often mistaken for Broyhill Brasilia. We believe that a large original piece that we sold last year was part of this Sears offering. "The Vincent Price Collection of Fine Art" included original works from notable artists such as Picasso, Chagall and Rembrandt as well as contemporary artists. It was first offered in Denver, Colorado and later expanded nationwide. In 1962 Sears even commissioned actor Vincent Price to curate a wide selection of original art to be purchased by regular consumers. began to open stores in cities and offering mail-order merchandise under names that we still recognize today like Craftsman and Kenmore. In the 1930s Sears began to design their stores around their merchandising plans and layout. In the 1890s the company began to expand beyond watches and jewelry. Sears was founded in 1886 by Richard Sears as a watch company in Minneapolis, Minnesota. His stylish wife could be confident that he would get the "right" thing because she had already selected the "Tuscan Rose" Harmony House color scheme for the dining room and the sales clerk could direct her bewildered husband to those specific items. Think of a nervous husband being sent to the store to pick up a dining set or draperies for the home. ![]() So you can understand why this would be popular. Photo from Old House Online of Sears Harmony House in Mint Green and Sunshine Yellow According to the Sears archives, in the beginning Harmony House included 4 main colors schemes but later expanded to 18 color schemes in response to customer demand! The Harmony House offerings included pretty much anything you needed to furnish and decorate your home from carpeting to draperies and dinnerware to all of your furniture needs - all coordinated by color! ![]() ![]() Harmony House was a decorating scheme which Sears launched in 1940 and remained in use until 1968. Pretty relatable, right? Well, Sears had this great idea, which they named "Harmony House". But you need it to be affordable, because you just purchased your first home and you are on a budget! that all coordinate with the color scheme that you have in mind for the room. You want to purchase a bedroom set, bedspread, curtains, etc. Imagine that you are a new homeowner in the 1960s. Of course, I had to look up some information about Harmony House and was surprised to find that it was actually produced by Sears! This led me down a deep dive into the history of two dueling department stores: Sears and Montgomery Ward. In today's drop we are offering a Harmony House set for the first time. ![]()
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